Branding is a comprehensive word. Branding means creating, setting up and maintaining a brand, pay-off and/or logo. We also offer personal branding, aimed at an individual person. But what is the difference between marketing and branding?

Marketing is supply-driven and a push technique, with which you actively promote your product or service and, as it were, push it to the consumer. In this way you try to achieve that potential customers use or purchase your service or product.

Branding works the other way around and is a pull strategy with which you create a demand. Branding is actually about everything that precedes marketing. It gives marketing context and content.

Without branding your marketing would have no content, be superficial and work worse. On the other hand, without marketing, branding is worthless because it won’t ultimately lead to business. So if you go for the best results, marketing and branding are inextricably linked. TIN CUP Partners give both marketing and branding content, context and purpose.


Why choose TIN CUP Partners? Because we do not carry out assignments, but offer solutions. Just a bit different from the rest. We recognise bottlenecks and formulate the right questions. Based on careful analysis, we always dare to give you our best advice. Even if that’s not what you thought it would be. The moment -after an extensive conversation- when we have the right start feels special every time. Everything starts to flow and gives energy. A feeling we like to convey to you!


What can TIN CUP Partners offer you? The perfectly fitting solution for that tricky problem that kept you awake for so long. That is our trademark. An accurate picture, both surprising and familiar. Sometimes even touching. Packaged in a recognisable, future-proof total concept that is guaranteed to work. We give meaning to identity. That makes our customers very happy.